L.J. Rittenhouse is a financial strategist and author of Do Business with People You Can Tru$t. As President of andBEYOND Communications Inc., Rittenhouse advises corporate executives on strategies to deliver straightforward communications that add value. Each year she publishes the Rittenhouse Rankings™, which benchmark the candor in CEO annual report letters. To demonstrate the financial impact of clear CEO messages, these annual rankings are correlated with stock price performance. AndBEYOND’s proprietary research places capital stewardship at the center of the factors that define sustainable, successful businesses. These perspectives have been adopted by Fortune 500 companies in energy, manufacturing, service and technology industries. Rittenhouse’s newest essay, “If We Pay Attention,” appears in the anthology, Living the Questions (Jossey-Bass, March 2005).