Sometime today go and ask your son, your granddaughter or your niece or nephew this question: Do you believe my (our) generation is looking out for your generation? You may be surprised — or dismayed — by their answers. Brittnee Hunt, a ninth grader, likes the way that Iroquois tribes weighed important choices. Their elders asked how their decisions would affect the next seven generations.
Reverend Richard Cizik belongs to the evangelical community and David Hawkins is part of the environmental community. Both believe in the importance of stewarding our natural resources. The basis for Reverend Cizik’s belief is Scripture. He believes we are called by God to steward His creation. David Hawkins trained to be a lawyer and has spent many decades working with scientists to protect our open spaces. Both want to end the exploitation of our planet.
When we invest in companies, we are investing in certain values. Understanding corporate values can offer a lot of insights into the potential success or failure of a company. Does the company value honest, candid dialogue or do people hide behind words? Does the company make expedient or wise decisions? The dollars and cents value we create in the future is determined by the values we live by today.
